UC Berkeley’s Haas School of Business cordially invites you to attend a dynamic presentation by John Morel, Associate Director of Career Services for the Evening Weekend, Berkeley Executive MBA and MBA Alumni programs.

John will share valuable information and a fresh perspective on Developing Personal BRANDING STRATEGIES to Stay Competitive in Today’s Volatile Job Market.”

It is essential that you identify and effectively communicate your Brand Promise. This is your statement or statements that combine what you are, with what you can deliver to the company.

Facing a “lean” job market, the goal of all job seekers should be to present themselves as the ideal candidate for a specific career opportunity. From the employer’s perspective, finding the right person for a job is not just a hiring decision – it is also a purchase decision. Therefore, it is imperative that you package yourself in a way that makes you more attractive than all of the other “products” available in the marketplace.

Employers want to know more than whether you can simply do the job. It is also necessary that you can align with the mission, values and philosophy of the company.

You will learn:

  • How to use a SWOT analysis for updating your professional brand
  • To leverage your unique competitive advantage
  • Identify what you want to do going forward

In addition to the information from the seminar you will learn more about how the Haas MBA Alumni Career Management services acts as a partner in providing web-based or in person assistance through the development of lifelong career management skills, along with online career resources and job opportunities.

Space for this event is extremely limited, so be sure to reserve early!

Date: January 17, 2013

Time: 6:00PM to 8:00PM

Location: Powell’s Book Store Rare Book Room, 1005 W. Burnside, 3rd Floor, Portland, OR 97209

$20 in advance, $25 at the door

Advance registration deadline is January 10, 2013: http://www.eventbrite.com/event/5048436008


John will also be available for individual career advising sessions on Friday January 18. Please email Angela Swensen (angela@coraggiogroup.com) to sign up for a session and for more details.


John Morel (Haas School of Business):

John is Associate Director of Career Services for the Evening Weekend, Berkeley Executive MBA and MBA Alumni programs.  Prior to establishing the Haas MBA alumni career services program, he was a Senior Consultant with Lee Hecht Harrison providing services in the Bioscience, Telecommunications, Public Utility, Finance and Healthcare industries.  He is a small business owner and worked in the Retained Search field as an Executive Recruiter.  He has held a variety of positions at the Director and Management level in both the for-profit and not-for-profit sectors.  He received his Executive Coaching Certification from the Hudson Institute.  John has earned an MA in Career Development from John F. Kennedy University, Graduate School of Management and has been on the Executive Boards of the SF Bay Area Wellness Community, Planned Parenthood and the Orinda Convalescent Hospital.

View photos from this event here.